A brand and graphic design studio for service-purpose brands that want people to choose them again and again

If you’re starting to feel like your current brand don’t match the quality of what you deliver (that’s usually the time). A brand refresh helps you look more professional, build trust, and attract the right clients.

I have been incredibly blessed to have worked with 40+ brands over the last decade.

Most of the businesses I work with are small to medium-sized — people who’ve been running for a year or two, have a few clients under their belt, and are ready to look more professional and less DIY.

I also partner with marketing teams and agencies who need ongoing design support. I provide regular design support for marketing teams, agencies, and businesses who need an extra pair of hands. That includes campaign design, social media graphics, print materials, presentations, and anything that needs to look polished and on-brand.

A typical brand package includes logo design, colour palette, typography, and a simple guide to help you stay consistent. It can also include stationery, social templates, packaging, website or other collateral depending on your needs.

Quick (that’s one of my strengths)! I prioritise clear communication and fast turnaround, without sacrificing quality. If you have tight deadlines, I can usually make it work as long as we’re both on the same page.

I've been in the design industry for over 10+ years, completing a degree in Design with Honours (in both New Zealand and a stint in London). Following that, I gained over 6 years of experience at award-winning brand and digital agencies before founding Wonder Studio. I've had the privilege of working with 40+ brands, spanning various industries both locally and internationally.

My clients say I’m easy to work with — reliable, quick to respond, and focused on producing high-quality design. I’m a freelance brand and graphic designer based in Auckland, working closely with small businesses, marketing teams, and agencies across New Zealand and overseas. I take on one client at a time so you’re always the priority and get my full focus.

I take the time to understand your business, tailoring strategies and designs that align with your specific goals, audience, and values. The final output also reflects that same care and high-end quality that you would get from a large design agency without the large overheads and a one-on-one direct access to me from the start to finish.

Our branding process consists of six phases:

1. Brand Discovery
   We’ll start things off with a chat to get on the same page and understand what makes your brand tick. This is where we’ll talk about your goals, target audience, and values so we can create a shared vision from the very beginning. It’s all about setting the tone for a smooth branding process.
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2. Brand Strategy
   Next, we’ll dive into your brand strategy. This could mean filling out a simple brand-thinking questionnaire or having an interactive one-on-one workshop. Together, we’ll figure out your brand’s positioning, tone of voice, and messaging to build a solid foundation that shapes everything we do next.
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3. Brand Research & Creative Direction
   Now it’s time to dig a bit deeper. We’ll research your audience and check out your competition to see where your brand can stand out. From there, we’ll put together a bespoke moodboard to map out a creative direction that hits the mark with your target audience.
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4. Brand Identity
   The fun begins! We’ll design a visual identity that shows off your brand’s personality, including your logo, colour palette, and typography. Every piece is thoughtfully crafted to give your brand a strong, cohesive look across all touchpoints.
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5. ‍Brand Handover
   Once everything’s ready to go, we’ll deliver all your final brand assets, along with a handy brand guidelines document. This includes everything you’ll need to keep your brand consistent across the board. We’ll wrap things up with the final payment to complete the package.
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6. Brand Implementation (via Design VIP Day)
   With your brand identity sorted, it’s time to bring it to life. We’ll help you roll out your new branding across your website, social media, and other key touchpoints. This makes your brand look polished, recognisable, and consistent wherever people interact with it.

At each milestone, you'll have the opportunity for sign-off before we move to the next phase. This ensures your involvement throughout the process and keeps us aligned. Once you've provided final sign-off for our last phase, I'll request the remaining payment before delivering the final design files and brand guidelines document.