![A forest green linen book cover with Norsol branding which says "Guest Registry" on the front in italic serif font.](https://cdn.prod.website-files.com/6612b46a079d0afb9c94b9a1/661cfdd3569b46f1cb3be1d6_Norsol-0.jpg)
Norsol
Norsol embodies simplicity and authenticity, capturing the essence of Scandinavian lodges nestled amidst the tranquility of nature. Presented as a challenge by Designer Briefs, the brand identity aimed to evoke a sense of premium quality, sophistication, and timelessness. However, it was equally important to maintain a relatable, personable, and organic feel.
To achieve this balance, I drew inspiration from the clean lines and natural materials inherent in Scandinavian design. The brand identity utilises a rounded font and incorporates oval shapes throughout. This intentional design choice creates a softer aesthetic, making Norsol feel approachable and inviting. Additionally, the colour palette could be described here (e.g., earthy tones reflecting nature, calming blues for tranquility).
![A white matte pump bottle with Norsol branding, sitting in a white background with tree shadows.](https://cdn.prod.website-files.com/6612b46a079d0afb9c94b9a1/661cfe0cce4de5f052248651_Norsol-01.jpg)
![Design of Instagram stories for Norsol branding against a forest green background.](https://cdn.prod.website-files.com/6612b46a079d0afb9c94b9a1/661cfe0fcf9ab568fe002647_Norsol-02.jpg)
![Beige coloured text "Where Nature Meets comfort" with logo on top of a forest green background.](https://cdn.prod.website-files.com/6612b46a079d0afb9c94b9a1/661cfe12625124a6e96e075d_Norsol-03.jpg)
![Forest green business cards for Norsol on top of an image of an architectural residential building in a snow landscape.](https://cdn.prod.website-files.com/6612b46a079d0afb9c94b9a1/661cfe14693a44c5a90c6d9d_Norsol-04.jpg)
![A white matte pump bottle with Norsol branding, sitting in a white background with tree shadows.](https://cdn.prod.website-files.com/6612b46a079d0afb9c94b9a1/661cfe0cce4de5f052248651_Norsol-01.jpg)
![Design of Instagram stories for Norsol branding against a forest green background.](https://cdn.prod.website-files.com/6612b46a079d0afb9c94b9a1/661cfe0fcf9ab568fe002647_Norsol-02.jpg)
![Design of Instagram stories for Norsol branding against a forest green background.](https://cdn.prod.website-files.com/6612b46a079d0afb9c94b9a1/661cfe12625124a6e96e075d_Norsol-03.jpg)
![Forest green business cards for Norsol on top of an image of an architectural residential building in a snow landscape.](https://cdn.prod.website-files.com/6612b46a079d0afb9c94b9a1/661cfe14693a44c5a90c6d9d_Norsol-04.jpg)