![A pack of green Springload branded poker cards next to a black box with UV glossed on Springload Te Pipītanga logo.](https://cdn.prod.website-files.com/6612b46a079d0afb9c94b9a1/661d03366177e9335204f86d_Springload-0.jpg)
Springload
Springload is one of Wellington’s largest independent digital agency. Internal branding is often an afterthought in the agency space. However, Springload wanted to start investing in a strong and versatile brand that would showcase their work and tell their story.
I collaborated with the Creative Director and CEO to develop a brand that reflects their values, balancing professionalism with a sense of personality. Following the design phase, I operationalised Springload’s brand across various touchpoints, such as the sales and marketing touchpoints, physical collaterals, and social media templates. I established a curated library of Springload’s brand assets on Figma for easy access. This has helped empower the people at Springload to create branded collaterals while still maintaining consistent branding.
![A Springloaded branded label on a gin bottle with white shapes in the background sitting in a green background.](https://cdn.prod.website-files.com/6612b46a079d0afb9c94b9a1/661d02d4625124a6e971f587_Springload-01.jpg)
![Hand holding a white tote bag with colourful geometric shapes and Springload logo against a white background.](https://cdn.prod.website-files.com/6612b46a079d0afb9c94b9a1/661d02f77134db05ea2a184f_Springload-03.jpg)
![Green background with Springload branded poker cards, laid out horizontally on an angle.](https://cdn.prod.website-files.com/6612b46a079d0afb9c94b9a1/661d02d9061bc8f0cc3c5c35_Springload-02.jpg)
![Black poster with in a black frame of Springload Te Pipītanga against a white background.](https://cdn.prod.website-files.com/6612b46a079d0afb9c94b9a1/661d02fb6ae6cecc8bbb6daa_Springload-04.jpg)
![Colourful geometric shapes on a white wall in a stairway office.](https://cdn.prod.website-files.com/6612b46a079d0afb9c94b9a1/661d02ffd76be72b9416aaf4_Springload-05.jpg)
![A Springloaded branded label on a gin bottle with white shapes in the background sitting in a green background.](https://cdn.prod.website-files.com/6612b46a079d0afb9c94b9a1/661d02d4625124a6e971f587_Springload-01.jpg)
![Hand holding a white tote bag with colourful geometric shapes and Springload logo against a white background.](https://cdn.prod.website-files.com/6612b46a079d0afb9c94b9a1/661d02f77134db05ea2a184f_Springload-03.jpg)
![Hand holding a white tote bag with colourful geometric shapes and Springload logo against a white background.](https://cdn.prod.website-files.com/6612b46a079d0afb9c94b9a1/661d02d9061bc8f0cc3c5c35_Springload-02.jpg)
![Black poster with in a black frame of Springload Te Pipītanga against a white background.](https://cdn.prod.website-files.com/6612b46a079d0afb9c94b9a1/661d02fb6ae6cecc8bbb6daa_Springload-04.jpg)
![Colourful geometric shapes on a white wall in a stairway office.](https://cdn.prod.website-files.com/6612b46a079d0afb9c94b9a1/661d02ffd76be72b9416aaf4_Springload-05.jpg)