Passion

Passion is a local church based in Auckland, New Zealand that reached out to enhance its current brand. To elevate this brand, I conducted a brand strategy workshop with the team, identifying what was and wasn’t working in their current brand. Additionally, I identified key brand words that resonated with them, informing my visual approach. Reflecting their fun-loving ethos, I incorporated vibrant colours, playful stickers, and hand-drawn elements.

With the heart to help and care for the community, they launched Passion Project (a sub-brand) that I was so grateful to design. Their inaugural Passion Project involved assisting elderly residents in social housing by providing free support and gifting them Christmas treat boxes. My primary design objective was to evoke a sense of luxury, ensuring each recipient felt cared for while maintaining consistency with Passion’s brand identity.