Keller

Brand Identity

Keller offers modern furniture pieces made with a focus on detail and a passion for design. Their collection suits various tastes, so each customer finds the perfect pieces to personalise their living spaces. 

I embraced a design approach that felt personable, while modern and premium. The use of large scale serif fonts gave the sense that the brand was personable, and not arrogant, while still maintaining it’s premium style.

Auckland, NZ

Keller furniture branding business cards with bold serif logo, fanned out on a beige coffee table in a minimalist living room.
Keller magazine Home Edition cover featuring a serif logo and minimalist furniture photography, resting on white bed linen.
Two Keller furniture brand posters reading 'Crafted by Keller' and 'Designed for You,' displayed on easels in a neutral-toned studio.
Open Keller magazine spread showcasing the Eclipse Side Table, displayed on a wooden plinth in a styled interior.

Services

Branding

Brand strategy
Naming
Brand identity
Logo design
Brand guidelines
Art direction
Brand audits
Brand positioning
Iconography
Creative direction support
Ongoing brand consultancy

Print

Business cards
Stationery design
Brochures
Flyers
Posters
Packaging design
Menus
Labels
Event collateral
Signage
Promotional materials

Digital

Website design
Social media design
Email newsletter design
Digital ads
Out-of-Home (OOH)
Presentation decks