Keller Furniture

Brand Identity & Graphic Design

Honey Studio is a nail salon built on warmth, connection, and community — and they needed a brand that felt just as human. From brand identity to signage, merch, stationery, and website, I worked closely with the founders to bring their vision to life with a visual language that felt effortless, inclusive, and confident.

The language used was also crucial in communicating who they were as a brand/business. It uses a tone of voice that was honest and said it as it is — no frills.

(Studio Photos: Olivia Atkinson Photography)

Wellington, NZ

Woman holding a Honey branded pink tote bag with a magazine tucked inside, seated in a pink chair with red wavy trim in the background.
Woman browsing a rack of Honey branded pink, cream, and blue t-shirts and tote bags, with embroidered bucket hats and caps displayed on the shelf above.
Two Honey business cards on an iridescent tray, one with a red printed logo and one with an embossed logo, showing the Petone, New Zealand address.
Close-up of Honey branded t-shirts in cream, pink, and blue on wooden hangers, with a pink tote bag featuring the red Honey logo.
Honey nail studio outdoor advertising poster reading 'honey, it's a no judgement zone here' displayed on a street-side billboard.

Services

Branding

Brand strategy
Naming
Brand identity
Logo design
Brand guidelines
Art direction
Brand audits
Brand positioning
Iconography
Creative direction support
Ongoing brand consultancy

Print

Business cards
Stationery design
Brochures
Flyers
Posters
Packaging design
Menus
Labels
Event collateral
Signage
Promotional materials

Digital

Website design
Social media design
Email newsletter design
Digital ads
Out-of-Home (OOH)
Presentation decks